http://www.oomoto.or.jp/English/enHist/histm-en.html
http://en.wikipedia.org/wiki/Oomoto
The name is often romanised as Oomoto, following the kunreishiki system. However, the official recommendation in Japan is that the Hepburn system should be used in international communications and in this internationally accepted system the vowels are lengthened by superscript rather than by reduplication.
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